May 2003

Multi-sensual marketing

Just completed work on a video message for one of Cleveland's fine companies to mark their winning of the NorTech Award for Innovation.

Marketing with a video message can be a very powerful tool for enforcing your brand (or your name if you're an author) when it depicts the true spirit of your company or your book. With the right script, the right talent, the right director and the right videographer, a video spot compels your prospects to feel the energy of your message through multiple senses--and is thus guaranteed to have far greater impact than a print-only message.

And guess what? Your website can serve up that powerful message to your visitors without your having to purchase air time on anybody's television station...

Think about how compelling we find the messages in those truly great 30-second commercials that come along periodically. Now picture your prospects feeling that way about you and your message.